BE BOLD
Delivering exceptional new world communication to smart businesses and communities.
ABOUT MY WORK
Strategic video centric communication, marketing, branding & PR across multiple digital disciplines. Delivered with authenticity.
I am passionate about advocating conscientious brands focused on sustainable development goals, innovative solutions and community engagement. My retainer portfolio clients include blue chip and government organisations in the energy and resource sector.
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Creative Director and Producer to Freckle Studio I produce exceptional creative media, video, branding, podcasting, webinar, webcast, digital strategy and social media to Australian and global organisations.
A career highlight has been the facilitation of smart multi-disciplinary digital media and communication campaigns to Hunter Water since June 2019 (Drought Response) multi-disciplinary digital media, communication campaigns and branding consultancy. Focus includes corporate identity & brand guideline project management, level 1 and level 2 water restrictions digital creation, social media, Love Water, Save Your Four, Waterworld (28 Day Shower Challenge App) creation and project management, content and design new website and development. Digital disciplines include video production, web design, social media, photography, scripting, broadcast, voice over, spokesperson, radio and traditional print media.
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I am currently facilitating communications to Government NSW EnergyCo / Hunter Transmission project which will see a suitable route for a new transmission line between Bayswater and Eraring. This transmission will safeguard reliable renewable energy to millions of people in NSW for generations to come.
Former acting Managing Director of Blair Athol Properties Pty Ltd having launched the brand Blair Athol Estate Wollombi to the public in 2014. Today I operate as Director & Secretary weekend caretaker, wine quality tester and herd feeder. Working with clients like Hunter Water was a natural career segway for me having experienced the harshest drought conditions on record and strong desire to be amongst a social and collaborative team in a thriving CBD midweek.
Co-Founding Director of IMARGO Pty Ltd, Principle Digital Producer.
Servicing industry sectors including Media & Advertising, Government, Entertainment, Sports, Education, FMCG, Retail, Professional Services, Training, Healthcare, Banking, Tourism, Mining and Real Estate. Brands: City of Sydney, Cerebos, PepsiCo, Unilever, Snackbrands, Coca-Cola, McDonald's, MCA, Sydney Opera House, Capitol Theater, Canberra Tourism, NRL, AFL, Cisco, Lenovo, Sun Microsystems, Telstra, Vodafone, Virgin Mobile, Visa, Westpac, St George, Macquarie Bank, Alphapharm, Allergan, Bayer and Blackmores executing quality projects across traditional & digital communications.
Prior to founding IMARGO, I was Marketing and Branding Manager of lasttix.com.au / mytix.com.au and Senior Digital Media Producer at Veritas Events. Subsequent to this I held Senior Ambassador / Spokesperson, Marketing, Branding & PR Management positions for the Navitas / SAE Group including its educational subsidiaries SAE Institute, Qantm College and commercial branch Recording Studios 301.
Below is a reel of 2018 - 2020 video production and identity work. Full folio available on request.
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DIGITAL STRATEGY
Engage & Influence
Passionate about bringing discipline and measurability to engagement channels.
19 years experience across industry sectors including media & advertising, government, energy, education, entertainment, sports, FMCG, retail, professional services, sales, training, healthcare, banking, tourism, luxury, recreational, mining and real estate.
A fine-tuned balancing act of creativity and technology; my digital media folio demonstrates strategic and relevant content experience driving engagement. Reach, fiscal transparency, pragmatic concepts and executed goals are my goal posts. The digital landscape is ever evolving, having a curious mind is paramount to sustaining innovation.
CONTENT MARKETING
The Mission
Digital marketing is about getting to the heart of your mission; identifying your unique sound from the noise. Beyond pixel pushing; it’s about engaging your audience with quality content.
I have defined new profiles for start-ups and reinvigorated established brands across digital strategy, search marketing, branding, broadcast, radio, content, communications, media relations and events; executing with style and persona. The outcome is an authentic brand experience that becomes an invaluable long-term component of identity.
